The tradition for aesthetics and craftsmanship has passed from one generation to another on the family farms for centuries. Many of the farms have belonged to the same family since the early 17th century. That is over 400 years of tradition to deal with and heritage to be proud of. We are country nation at heart and shall be proud of our heritage.
KNITTED BY GRANNIES. HOW UNCOOL IS THAT?
UNITED WE STAND
It has been a decade since the neighboring counties joined Pöytyä and we are still trying to learn to play together. The Myssys in this collection were named after our villages that once had a school, yet still have a character. This autumn we moved our headquarters to Haveri school, so the charisma of this village is just increasing…
OUR NATIONAL SPORT – FINNISH BASEBALL
If something brings people together at Pöytyä, it is baseball. The local baseball stadium had 980 visitors, when Pöytyän Urheilijat sports club was about to win their ticket to the number one baseball league SuperPesis in Finland. 980 visitors in a county of 8500 inhabitants is pretty nice, right? Baseball is certainly something that makes locals proud of their home county – and brings people together. We had some of the top players of Pöytyän Urheilijat baseball teams to model for us. Pretty uncool, huh?
PÖYTYÄ, WHAT WAS THAT AGAIN?
Our beloved home county Pöytyä is celebrating its 700th anniversary this year - being mention in the books for the first time in 1319. And just for the record, that is some 200 years before Helsinki was established by a Swedish king.
Today Pöytyä is a land of a fashion of its own. Fields, woods, rivers, farms and, of course, a baseball stadium. It might look like nothing in the middle of nowhere to you. But we got it all here that it takes to make a perfect Myssy. Being stronger than ever.
Here at the farm we love snow. It brings light to the dark season and we get to go skiing! However, in recent years the white winters have been rare here at Pöytyä. So in search for this wonderful white stuff we asked, “no snow?” - and came up with other fun things to do.
We were honoured to have a local girl, Olympic skier Johanna Matintalo to model for us. The photos were taken here in Pöytyä at the naked fields of Aura river valley. With her determined and cheerful character she made the most out of her skiing experience.
There is something retro in the design here. The inspiration for this collection came from the 80’s ski hats. “I bought one just like that from Ylläs in 1983”, said Sinikka the Myssy Granny as we introduced the new collection for productions. The fascinating color combinations for the stripes come from the old wool socks made by designer Anna’s own grandma Kaija in the 80’s. Anna stores these now unpaired wool socks as her treasures. Grandma Kaija had a special eye for the colors and the colors we a source of energy for her.
sNOw, no snow?
MUFFI DUO KIDS
Are you bored? Let's play together! Muffi collection has been our bestseller for adults, and now it is available also for kids - and with a lot more fun! We started to play with colors and discovered that two is much more than one. 1 + 1 = 4, or what ? And hey, no one wants to be left alone. Muffi Duo is against the boredom.
How many pompoms are too many pompoms? You have to try to find out! Our new Herd is no mediocre hat.
You gotta love people who live their life filled with enthusiasm and curiosity. Whatever they do, it’s ‘all in’. This collection was created out of passion and the strive to do something extraordinary.
Here at the farm we enjoy fully the Pöytyä life of ours, but equally fully the fashion life. Seeing our kids run around at the farm in their pompom hats is so cute! Seeing the Asian customers tamper the pompom hats at expos is exciting! It made us realize their gravity: you cannot pass a pompom without touching it. We started to wonder, how many pompoms are too many pompoms?
Maybe three is too many? Or shall we try to add six? The more the merrier? Yes. The Herd of Pompoms was born. We settled at four as we wanted the hat to be wearable. It also has some symbolic value as we have four kids. The Herd of pompoms was named after some small animals*, who like to live in herds.
Most of all Herd is not a mediocre hat. We designed it for those, who want to live their life fully - and who can play with style. When we say play, we don’t just talk to kiddos. Pompoms will make an entrance no matter where you are, in Seoul or in Seinäjoki.
*Please notice that no animals, big or small, were hurt in creating these hats. We respect the nature.
THERE IS NOT ANOTHER YOU. THERE IS NOT ANOTHER MYSSY. THERE IS CERTAINLY NOT ANOTHER HERD.
Smart casual is always a good choice, but how about Country Casual?
It fits into any dress code you may think of and it has nothing to do with business. This minimalistic Myssy is surprisingly warm and wind-proof and it brings a rural twist in your urban look. Isn't is so uncool to keep yourself warm...
IT CAN'T GO OUT OF FASHION. IT NEVER WAS.
Muffi celebrates the power of being an outsider - standing out of the crowd. The ones, who walk their own paths. The ones that are not afraid to break the patterns. The ones that need no institutions to back them up. Anyway, who the heck would want to be average?
This collection was inspired by outsider art. It is no secret that here at the farm we got no degree in arts. Here in the woods of Pöytyä is a place called the Angel park “Enkelipuisto” - a creation of an outsider artist Kyösti Iitti and the most popular sight on the area. The crazy made-of-recycled-metal art of Iitti showcases the creativity rising from the woods and swamps.
FEEL LIKE AN OUTSIDER? LOOK LIKE ONE TOO.
A true Farmester is a farmer proud of his or hers work, smiling while driving a tractor. Their daily work, if something in this world, has a meaning as we all must eat. Farmesters might have seen the world, but taking over the family farm was an obvious choice after all. A farmester does not make quarter plans, he makes quarter-century plans.
Farmesters don’t want to build barriers between the country side and the urban areas, but act as a link between them and enjoy the advantages of both. Spotting a farmester downtown, you might mix him into a hipster – which he of course isn’t.
These myssys have been inspired by the Finnish farming heritage and they can be worn downtown just as well as on the farm.
IT'S NOT STREET CREDIBLE, IT'S FIELD CREDIBLE.
Back in the day most things were made by hand and they were design to last for decades or centuries. Though nothing extra couldn't be afford, aesthetics were important. This is what we call the new luxury nowadays – well-design, well-made and unique products that don't compromise in aesthetics or ethics. So we take you to those estates that were once build to serve as homes and centers of activity in a very different society and that still stand there today better than new: Pihlava, Kuuskoski, Määhäri, Juva...
The pompoms of the Myssy Luksus Collection are handmade of 100% organic and super ethical Finnsheep fur. The wool is double thick and hand knitted 100% Finnsheep wool. Both raw materials originate from Rintala farm, have been refined in Finland 100% and can be fully traced.
BUY ONCE, USE ALWAYS. NEVER FEEL LIKE ORDINARY.
Myssy Originals was your first collection launched in 2009 and ever since this somewhat surf-spirited collection has been the core of our designs. It has also been our most loved and most bought collection from one season to an other. Most Myssy have remained unchanged all these years, but this autumn we will celebrate Originals in all 24 naturally-dyed Myssy colors!
This collection is a mix of those 400 years of farm heritage running in the family and farmer Janne’s previous career as a professional windsurfer. Some pieces of this collection have a story to tell: FIN-24 was the sail number of Janne and Takala is his good old surfer friend. If you find yourself always missing the sea or the mountains a little bit, this is your choice.
YOU CAN'T GET MORE ORGANIC. OR MORE ORIGINAL.
Here at the farm we have often taken you to tour our fields, our sea. But for centuries Finland has lived out of the forest. As the soil froze and field work was done, the men would go into the woods to make a living. Finland has one of the most dense forest covers in the world and the woods still form an important base in the economy of many farms.
Our new collection takes you into the woods and celebrates in the colors of the Finnish forest all year round.
IF YOU CARE FOR THE ENVIRONMENT, LOOK LIKE IT TOO.
Myssytuubi was simply created for a need.
Some people are just scarf people: they have a really good looking scarf wrapped around them looking warm and natural.
And for some of us, it is just uncomfortable. Scarf is a necessity when it’s cold, but wrapping it around the neck is difficult and doesn’t end up looking that good.
Emäntä really liked the easiness of myssykauluri, but it was too big for everyday use. ”The kids have small collars around their neck, so why couldn’t I?”, she thought.
So myssytuubi was created, used for one winter, loved so much – so it was taken into production.
WANT TO HAVE SOME CHARACTER?
Here at the farm we have never been dominated by the hectic cycles of the fashion world. The four seasons and the field work set limits for our creative energy also when it comes to wool.
This collection has been inspired by the greyness and bareness of November. 2I didn’t try to fight it with colors, so I made peace with the darkness. The photo shooting was meant to be done on a cultivated field, but on that very morning snow had dressed the land in white. Almost like adding a pompom on it. But it was still grey enough." -Anna
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