country casual, farm girls, country girls, Myssy, wool hat

Lookbook

country casual, farm girls, country girls, Myssy, wool hat

Lookbook

Lookbook

  • pöytyä, shakki, upper class, estate life,

    THE HERITAGE

    The tradition for aesthetics and craftsmanship has passed from one generation to another on the family farms for centuries. Many of the farms have belonged to the same family since the early 17th century. That is over 400 years of tradition to deal with and heritage to be proud of. We are country nation at heart and shall be proud of our heritage.

     

    KNITTED BY A GRANDMA. HOW UNCOOL IS THAT?

  • PÖYTYÄ UNITED

    Our beloved home county Pöytyä is one of the oldest counties in Finland celebrating it 700th anniversary next year - being mention in the books for first time in 1319.  And just for the record, that is some 200 years before Helsinki was established by a Swedish king.

    In the recent years counties of Yläne and Karinainen have joined Pöytyä and local politics are all about learning to play together.  Helping us to remember that we all play on the same side, name Pöytyä United was chosen. The Myssys in this collection were named after our villages that once had a school, yet still have a character.

    Today Pöytyä is a land of a fashion of it’s own. Fields, woods, rivers, farms and, of course, a baseball stadium. It might look like nothing in the middle of nowhere to you. But we got it all here that it takes to make a perfect Myssy. Being stronger than ever.

    The inspiration for this collection came from a 90’s "Siirtoruuvi" company beanie discovered from the cottage last year by our six year old. "Look mom, this is so nice and so comfortable" she said, and yes it is! Combining the style to uncle Jussi’s old sports jacket was a perfect match.

    YOU THINK MYSSY IS A FUNNY NAME? WHAT ABOUT PÖYTYÄ?

  • countrycasual banner

    COUNTRY CASUAL

    Smart casual is always a good choice, but how about Country Casual?

    It fits into any dress code you may think of and it has nothing to do with business. This minimalistic Myssy is surprisingly warm and wind-proof and it brings a rural twist in your urban look. Isn't is so uncool to keep yourself warm...

     

    IT CAN'T GO OUT OF FASHION. IT NEVER WAS.

     

     

  • Blueberry Muffi

    MUFFI

    Muffi celebrates the power of being an outsider - standing out of the crowd. The ones, who walk their own paths. The ones that are not afraid to break the patterns. The ones that need no institutions to back them up. Anyway, who the heck would want to be average?

    This collection was inspired by outsider art. It is no secret that here at the farm we got no degree in arts. Here in the woods of Pöytyä is a place called the Angel park “Enkelipuisto” - a creation of an outsider artist Kyösti Iitti and the most popular sight on the area. The crazy made-of-recycled-metal art of Iitti showcases the creativity rising from the woods and swamps.

     

    FEEL LIKE AN OUTSIDER? LOOK LIKE ONE TOO.

     

     

     

  • lauri tilkanen, farmesteri, field credible

    FARMESTERS

    A true Farmester is a farmer proud of his or hers work, smiling while driving a tractor. Their daily work, if something in this world, has a meaning as we all must eat. Farmesters might have seen the world, but taking over the family farm was an obvious choice after all. A farmester does not make quarter plans, he makes quarter-century plans.

    Farmesters don’t want to build barriers between the country side and the urban areas, but act as a link between them and enjoy the advantages of both. Spotting a farmester downtown, you might mix him into a hipster – which he of course isn’t.

    These myssys have been inspired by the Finnish farming heritage and they can be worn downtown just as well as on the farm.

     

    IT'S NOT STREET CREDIBLE, IT'S FIELD CREDIBLE.

     

     

     

  • myssy wool hat, in the woods, cool wool hat

    IN THE WOODS

    Here at the farm we have often taken you to tour our fields, our sea. But for centuries Finland has lived out of the forest. As the soil froze and field work was done, the men would go into the woods to make a living. Finland has one of the most dense forest covers in the world and the woods still form an important base in the economy of many farms.

    Our new collection takes you into the woods and celebrates in the colors of the Finnish forest all year round.

     

    IF YOU CARE FOR THE ENVIRONMENT, LOOK LIKE IT TOO.

     

     

     

  • myssy luksus, luxury hat, ethical fur

    LUKSUS

    Back in the day most things were made by hand and they were design to last for decades or centuries. Though nothing extra couldn't be afford, aesthetics were important. This is what we call the new luxury nowadays – well-design, well-made and unique products that don't compromise in aesthetics or ethics. So we take you to those estates that were once build to serve as homes and centers of activity in a very different society and that still stand there today better than new: Pihlava, Kuuskoski, Määhäri, Juva...

    The pompoms of the Myssy Luksus Collection are handmade of 100% organic and super ethical Finnsheep fur. The wool is double thick and hand knitted 100% Finnsheep wool. Both raw materials originate from Rintala farm, have been refined in Finland 100% and can be fully traced.

     

    BUY ONCE, USE ALWAYS. NEVER FEEL LIKE ORDINARY.

     

     

     

  • originals-persikka

    ORIGINALS

    Myssy Originals was your first collection launched in 2009 and ever since this somewhat surf-spirited collection has been the core of our designs. It has also been our most loved and most bought collection from one season to an other. Most Myssy have remained unchanged all these years, but this autumn we will celebrate Originals in all 24 naturally-dyed Myssy colors!

    This collection is a mix of those 400 years of farm heritage running in the family and farmer Janne’s previous career as a professional windsurfer. Some pieces of this collection have a story to tell: FIN-24 was the sail number of Janne and Takala is his good old surfer friend. If you find yourself always missing the sea or the mountains a little bit, this is your choice.

     

    YOU CAN'T GET MORE ORGANIC. OR MORE ORIGINAL.

     

     

     

  • tube, scarf,

    MYSSYTUUBI

    Myssy tube was design for a need and it is popular among those, who don't enjoy scarfs. This is an accessory you can wear indoors and outdoors all day long, it feels like a second skin. And makes you look warm.

     

    WANT TO HAVE SOME CHARACTER?

  • KAAMOS

    Here at the farm we have never been dominated by the hectic cycles of the fashion world. The four seasons and the field work set limits for our creative energy also when it comes to wool.

    This collection has been inspired by the greyness and bareness of November. 2I didn’t try to fight it with colors, so I made peace with the darkness. The photo shooting was meant to be done on a cultivated field, but on that very morning snow had dressed the land in white. Almost like adding a pompom on it. But it was still grey enough." -Anna

     

    DARE TO WEAR?